![]() ![]() More recently, the company began selling “completely useless” checkmarks to users soon after Elon Musk’s botched rollout of Twitter’s new paid verification. The company has also experimented with subscriptions and other paid features, introducing Post+ in 2021, though there was some backlash against the feature from longtime users. The coming redesign isn’t the only way Automatic has tried to breathe new life into the platform it acquired in 2019. But considering Tumblr’s core interface hasn’t changed that much in its decade and a half of existence, the new direction could bring significant changes to the overall dynamics of the platform. There are two stories about what Tumblr was like in 2019, its first year after officially prohibiting sex acts, nudity, and female-presenting nipples. As a strategy, that all may sound pretty straightforward in 2023, when users increasingly expect these kinds of features from social platforms anyway. Matt Mullenweg (CEO)2 Microblogging, social networking service 411 (as of June 2017)1 Yahoo Inc. ![]() Taken together, the changes Tumblr is describing sound a lot like TikTok (or even Instagram): algorithmic recommendations in users’ primary feeds, creator-friendly features that encourage sharing, and more streamlined commenting and conversation tools. Tumblr and New York City’s Commission on Human Rights (CCHR) have settled discrimination allegations related to the company’s 2018 adult content ban, which city regulators say. “The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators.” “Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback,” the company writes. To address this, the Automattic-owned platform says it’s working to “improve our algorithmic ranking capabilities across all feeds” and “make it easier for users to understand where the vibrant communities on Tumblr are.” The company also notes that building more creator-friendly features, including improvements to the way replies and reblogs work, will also be key to attracting new users. The company says that one of its primary goals will be to “deliver great content each time the app is opened” and refers to its current “following” feed as “outdated.” This is an issue because the tag is often used in another, non-sexual way on Tumblr’s platform - if you post something to your blog that another user submitted to you, it will automatically be tagged “submission.While Tumblr doesn’t provide exact details about new features, it offers some pretty big hints about what’s to come. For example, we found in testing that the tag “submission” is banned unless you opt out of the sensitive content filter, due to the word’s sexual context. Meanwhile, when the toggle is enabled, some seemingly benign tags may still trigger the warning pop-up. By June 2019, over 172 billion posts had been published on Tumblr. Users with the toggle disabled will also receive recommendations of potentially sensitive content. Tumblr can be overwhelming if youre new to it. When the new toggle is disabled, users can see sensitive search results that don’t violate community guidelines or tap through an overlay to access blogs marked explicit - though the explicit content will still be hidden on iOS. ![]() Other content is appropriate across Tumblr and remains unaffected by this toggle.” “It’s that content which this web toggle addresses. Weezer fans Do not miss the exclusive new weezer holiday merchandise available ONLY in the weezer Fan Club app now These items are only. “Some content is marked sensitive when it may not be appropriate for everyone but doesn’t violate our community guidelines,” Tumblr told TechCrunch. (Sensitive content, by Tumblr’s definition, is not quite as explicit as adult content, which Tumblr defines as GIFs, images, videos or illustrations depicting sex or genitals. NOTE: For all latest, breaking news related to Tumblr adult content ban as well as its alternatives, head here. According to Tumblr, when the “Hide Sensitive Content” toggle is enabled, the app will hide post recommendations that have sensitive tags, blogs with sensitive content and searches with sensitive tags.
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